Primoz LazarJoin

Online lifestyle entrepreneur

Premium Life is living a lifestyle by your own choice, your own design.

I am Primoz Lazar, an online membership launch coach. I help other coaches create membership communities for which they charge their members monthly subscriptions, and with that create monthly recurring revenue.

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Primoz Lazar
Primoz Lazar, signatureShape your destiny
Now buildingPremium Life

That is the real prize

Waking up with energy, financially secure, running something that’s simple and genuinely enjoyable, no constant money pressure, and empowered by a community of people rising together.

What I help you build

Build a paid membership community for recurring revenue.

You charge monthly subscriptions for your course, community and coaching calls. For coaches, course creators and online entrepreneurs.

  • 01

    A predictable recurring income

    No worrying where next client will come from, it also compounds with adding new members — while you can also sell high-ticket packages on top.

  • 02

    Semi‑passive to run

    With less of your personal time required, while impacting many at once through community connection: your course videos pre-educate them, people come to your coaching calls for feedback and further guidance.

  • 03

    Easy to grow

    It’s affordable to many, allowing you passive “click sales” and auto-accepting people anytime without sales and onboarding calls.

  • 04

    A self-sustainable community

    Members getting results, leaving testimonials and supporting each other and referring more. Social proof “Easy YES” for others.

The path of setting it up and growing it

  1. 10

    Sign First 10 Paying Members

    Open your community, attract the first members and coach for results/testimonials.

  2. 100

    100+ Supportive Community

    Automate traffic, move many, run a supportive community of members supporting each other.

  3. Automate

    Self-Fulfilling Auto System

    Self-fulfilling system that brings in traffic and turns into paid members on its own.

You do not need an audience, a finished course, or a single paying client to start. You need something you can help people with, and the willingness to show up daily and do the work.

My story

Let me tell you quickly where I am coming from.

Before I became an online coach, I went through a variety of local jobs and business opportunities.

Read the whole storyPrimoz Lazar working at a laptop by the window
  1. 01

    At the edge of the “life game”

    I was a professional wedding photographer and filmmaker, a content creator for local business owners, I built websites, did digital marketing services, and also sales and business consulting. For about ten years I was mostly a “freelancer” without a stable job.

  2. 02

    I designed my Premium Life

    The vision of my ideal lifestyle, of who I wanted to become and what I wanted to achieve. And I knew I was never going to get there by providing one-off services to local clients.

  3. 03

    I fell in love with the business model

    I could take my own skills and expertise and use them as my product, help another person achieve a real transformation, and be paid for it. I could do the work from anywhere and serve people all around the world.

  4. 04

    $190 for three coaching sessions

    I was so happy — it was my first income for giving another person coaching advice. Then a second client for $300, then $500. I kept increasing my value and my price, until I was charging $1,000, then $1,500, then $2,500 for a package.

  5. 05

    The income became predictable

    The thing that really stabilized my business was changing my offer: from selling 1-1 coaching packages, to signing members who pay a monthly subscription to be part of my coaching experience.

What I am building

Premium Life

One person, one story - instead of three tools that each know a third of it.

See how the three work together
  • 01

    Skool

    The community

    All of it lives on Skool, which runs your community, your courses, your calls, your subscriptions and your payouts in one place.

  • 02

    Coach App

    Your own AI Coach

    Both a support system for the people you serve — and a conversion system for your business.

  • 03

    GoHighLevel

    The marketing hub

    The all-in-one software that holds your automation together, connected to your Coach App so your contacts and members stay in sync.

On YouTube

Learn from me and follow my vlog.

Visit my YouTube channel
Shape Your DestinyPremium
Life
LaunchpadEarn a full-time recurring income with your membership communityby Primoz Lazar

The book

Premium Life Launchpad

The goal of this book is for me to convey to you the model through which you can design the ideal lifestyle of your choice — Premium Life, and actually start living it.

I wrote it for a reason, so you can set yourself free.

P.S. — To be completely transparent, I also wrote this book for myself, so it can be my guide to fulfilling my dreams.

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The community

Are you ready to live your Premium Life?

We can support each other on this journey.

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